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Management Case Finding a Space for a New Product in a Cluttered Market: A Qualitative Approach to Segmentation

Authors :
Chauhan, Vishesh Singh
Kaurav, Rahul Pratap Singh
Brochado, Ana
Source :
Abhigyan; January 2024, Vol. 41 Issue: 4 p41-52, 12p
Publication Year :
2024

Details

Language :
English
ISSN :
09702385 and 25831445
Volume :
41
Issue :
4
Database :
Supplemental Index
Journal :
Abhigyan
Publication Type :
Periodical
Accession number :
ejs66057641
Full Text :
https://doi.org/10.56401/Abhigyan_41.4.2023.41-52