Changes in Japan's Public Policies Toward Distribution Systems and Marketing

The purpose of this thesis is to clarify the frameworks of Japan's public policies toward distribution systems and marketing, and to analyze changes in these policies and their impacts on business. Inasmuch as the momentum provided by the SII talks has spawned a series of measures, the genereal drift of administrative policy has shifted dramatically in favor of deregulation and efforts to strengthen the nation's antimonopoly legislation. This paper is based not only on literature that is presented in the references, but also on much literature in Japanese and on primary data from private and public sectors that are not included in the references.