Understanding Pastoralists’ Preferences for Goat Traits: Application of All-Levels and End-Point Choice Experiments

•Elicited goat trait preferences of pastoralists with all-levels and end-point choice experiments.•All-levels design explained pastoralists’ choice behavior better than end-point design.•Drought tolerance, white coat, and disease tolerance are the most preferred traits of bucks and does.•Pastoralists have clear hierarchy for the traits in choosing the next generation of goats.