Mobility-as-a-Service as a transport demand management tool: A case study among employees in the Netherlands

•Examine the potential role of MaaS as a transport demand management (TDM) tool.•Conduct a stated choice experiment among employees in the Netherlands.•Show that MaaS could be a promising TDM when combining carrots (low MaaS package prices) and sticks (parking price increases).•Examine the behavioral change potential per user category.