Values Across Creative Domains

Past research has demonstrated that the hierarchical value structures of creative individuals differ systematically from their less creative counterparts. However, earlier studies used a global creativity score, which is inconsistent with both creativity’s movement toward a domain‐specific viewpoint, and Lebedeva et al.’s 2019 study suggests the relationship between values and the frequency of creative behaviors differs by domain. We conducted two studies to determine if different creative domains are associated with distinct value hierarchies in creative ability, self‐perception, and achievement. Study 1 (N= 156) examined whether Schwartz’s core values demonstrated a different pattern of correlations with verbal versus visual creative performance, assessed with story and drawing tasks. Study 2 (N= 492) examined the pattern of values across a broader set of domains (i.e., artistic, everyday/self, science, performance, and scholarly), assessed using measures of creative self‐concept and self‐reported creative achievement. The value hierarchies associated with each of the domains were not consistent with each other or with the findings of past studies. The implications of these results for creative domain specificity and motivation are discussed.