Identification of Key Drivers for Sustainable Supply-Chain Management of Fresh Food Based on Rough DEMATEL

The production, processing, transportation, and consumption of fresh food have a significant impact on the sustainable development of the whole fresh food supply chain. There are relatively few methods and techniques to qualitatively analyze the dynamic driving factors of fresh food sustainable supply-chain management (SSCM). To solve this problem, this paper first sorts out the drivers dimensions and specific impact indicators of fresh food SSCM through the literature. Then, the integration of rough set theory and decision laboratory analysis reveals the internal strength, external connection, and comprehensive influence degree, while the prominence and relation of the driving factors are tested which reflects their priority. The results show that the competitiveness of the supply chain, food security, and strategic are the main driving factors of SSCM. Attention should be paid to green technology, product design, and green logistics. The creation and distribution of added value, as well as food security management, should be improved.