The #MeToo Movement: Men and Masculinity in Swedish News Media

This article analyses the coverage of the #MeToo movement in Swedish news media. The aim of the study was to explore how men and masculinity were represented. The results showed that masculinity was associated with violence, harassment, and a culture of abuse, as well as with progressive ideas of a “new man” that is both strong and gentle at the same time. The article discusses how the represented masculinities might be problematic in relation to the #MeToo movement’s ambition to reform a sexist society because of the stereotypical and gender-dualistic tendencies that permeate the material and the tendencies to individualize the represented assaults and perpetrators.