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A comparative study of face-to-face word-of-mouth and social electronic word-of-mouth
- Source :
- Journal of Digital and Social Media Marketing; January 2019, Vol. 7 Issue: 2 p163-176, 14p
- Publication Year :
- 2019
Details
- Language :
- English
- ISSN :
- 20500076 and 20500084
- Volume :
- 7
- Issue :
- 2
- Database :
- Supplemental Index
- Journal :
- Journal of Digital and Social Media Marketing
- Publication Type :
- Periodical
- Accession number :
- ejs52092208