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Smoke opera? A content analysis of the presentation of smoking in TV soap

Authors :
Piepe, Anthony
Charlton, Peter
Morey, Judy
White, Carol
Yerrell, Paul
Source :
Health Education Journal; December 1986, Vol. 45 Issue: 4 p199-203, 5p
Publication Year :
1986

Abstract

CONTENT analysis of 68 episodes of soap opera show higher frequencies of smoking in UK soaps compared with US dramas or sitcoms. In UK soaps the smoking characters tend to be portrayed as insecure or vil lainous. Preliminary results from a secondary school audience study show considerable interpenetration between the fictional presentation of smoking and children's perceptions.

Details

Language :
English
ISSN :
00178969 and 17488176
Volume :
45
Issue :
4
Database :
Supplemental Index
Journal :
Health Education Journal
Publication Type :
Periodical
Accession number :
ejs47550779
Full Text :
https://doi.org/10.1177/001789698604500402