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Online international outshopping experience: Proposition of a research model
- Source :
- Recherche et Applications en Marketing (English Edition); October 2013, Vol. 28 Issue: 3 p110-119, 10p
- Publication Year :
- 2013
-
Abstract
- International outshopping when performed on the internet has hardly been investigated. Based on a literature review, this article develops a conceptual framework identifying online outshopping antecedents. Six antecedents and a moderating variable of online purchase intention are proposed. Implications and research avenues are discussed.
Details
- Language :
- English
- ISSN :
- 07673701 and 20515707
- Volume :
- 28
- Issue :
- 3
- Database :
- Supplemental Index
- Journal :
- Recherche et Applications en Marketing (English Edition)
- Publication Type :
- Periodical
- Accession number :
- ejs42163349
- Full Text :
- https://doi.org/10.1177/2051570713505474