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The power of sensory marketing in advertising
- Source :
- Current Opinion in Psychology; August 2016, Vol. 10 Issue: 1 p142-147, 6p
- Publication Year :
- 2016
-
Abstract
- •Mental simulation and mental imagery evoked by ad visuals enhance ad effectiveness.•Multi-sensory stimulation in ad copy enhances actual taste perceptions.•Touch, actual or imagined, increases consumer product evaluations.•Smell enhances memory for product descriptions and affects product evaluations.•Music in advertising affects attention and increases ad persuasiveness.
Details
- Language :
- English
- ISSN :
- 2352250X
- Volume :
- 10
- Issue :
- 1
- Database :
- Supplemental Index
- Journal :
- Current Opinion in Psychology
- Publication Type :
- Periodical
- Accession number :
- ejs37933775
- Full Text :
- https://doi.org/10.1016/j.copsyc.2016.01.007