Impact of a Tourist Event of a Regional Range on the Development of Tourism

This article aims to analyse the effects generated by regional events. The article identifies the social and economic effects of mass events, which are organized by public institutions. In determining the social and economic effects the methodology of New Public Management (NPM) concept was employed. This article presents the results of examination of the effects of special events organized in Poland in the Podlaskie region, where on a regional scale, tourism is a complementary segment of the economy, and, in the case of several local destinations, plays a dominant role both in employment and income of the population. Based on the evaluation of the Socio-cultural Impact, Existance Impact and the Direct expediture of regional events, it can be stated that these events have no direct bearing on the development of tourism in the region, in which they are organized. They contribute to raising the satisfaction connected with staying in the region, and slightly to the growth of the direct expenditure.