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Research of Data Base and Data Mining in CRM
- Source :
- Applied Mechanics and Materials; March 2014, Vol. 543 Issue: 1 p2988-2991, 4p
- Publication Year :
- 2014
-
Abstract
- Customer Relationship Management (CRM) is becoming the focus of enterprise and an active research field of computer science. The ariticle introduces some basic concepts about CRM and data mining, and some benefits brought by data mining in CRM. At the end it points out how to apply data mining applications in CRM.
Details
- Language :
- English
- ISSN :
- 16609336 and 16627482
- Volume :
- 543
- Issue :
- 1
- Database :
- Supplemental Index
- Journal :
- Applied Mechanics and Materials
- Publication Type :
- Periodical
- Accession number :
- ejs32580188
- Full Text :
- https://doi.org/10.4028/www.scientific.net/AMM.543-547.2988