Household Car's Quantitative Research of Product Form Characteristic

This paper, based on the method of Applied statistics and experimental psychology, use the principal component analysis method to Quantitative research the user's perceptual knowledge of household car shape design, and try to establish user's mental models of product form characteristics. Draw the image of automobile products distribution, so as to find the car of product form characteristics of the blank image area, for the user the value orientation of perceptual consciousness provides the possibility of numerical quantitative way.