Business model pretotyping: exploring pre-commercialisation opportunities in practice.

MLA

Brix, Jacob, and Henning Sejer Jakobsen. “Business Model Pretotyping: Exploring Pre-Commercialisation Opportunities in Practice.” International Journal of Innovation & Learning, vol. 17, no. 1, Jan. 2015, pp. 98–110. EBSCOhost, https://doi.org/10.1504/IJIL.2015.066066.

APA

Brix, J., & Jakobsen, H. S. (2015). Business model pretotyping: exploring pre-commercialisation opportunities in practice. International Journal of Innovation & Learning, 17(1), 98–110. https://doi.org/10.1504/IJIL.2015.066066

Chicago

Brix, Jacob, and Henning Sejer Jakobsen. 2015. “Business Model Pretotyping: Exploring Pre-Commercialisation Opportunities in Practice.” International Journal of Innovation & Learning 17 (1): 98–110. doi:10.1504/IJIL.2015.066066.