On Interaction between Disseminator and Audience of Network Homemade Talk Shows under Omni Media - A Case Study of Roc Tinkling Tinkling.

In order to meet the changing viewing habits of the audience, keep pace with the audience' demand for specialization, major domestic video sites now have played the "homemade cards." From the "exclusive big drama" to the network micro-film, then to the homemade entertainment talk shows, the forms and types of programs are numerous. In this paper, Sohu video brand programs, "Dapeng tinkling tinkling" is selected as an example for the analysis of the new relationship between the disseminator and audience brought by taking full advantage of the entertainment of talk shows and instructiveness of the network in the sight of Omni media. [ABSTRACT FROM AUTHOR]