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Authors :
Berger, Melanie
Source :
Sales & Marketing Management; Sep97, Vol. 149 Issue 10, p90, 6p
Publication Year :
1997

Abstract

Describes how mapping software can give sales territories direction. Comparison among spreadsheets, database and mapping; Sales managers' use of mapping software to balance their territories and sell more products; Major companies with lines of mapping software; Costs of the software programs. INSET: The right questions to ask..

Details

Language :
English
ISSN :
01637517
Volume :
149
Issue :
10
Database :
Supplemental Index
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
9709256728