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Gap launches television-ad campaign to boost sales at its...

Authors :
Berner, Robert
Source :
Wall Street Journal - Western Edition; 04/28/97, Vol. 136 Issue 82, pB6
Publication Year :
1997

Abstract

Reports that in an effort to boost sales at its Gap-store division, Gap Incorporated launched a television advertising campaign. Television stations that will broadcast the commercials; Features of the commercials; Who the advertisements are targeted at.

Details

Language :
English
ISSN :
01932241
Volume :
136
Issue :
82
Database :
Supplemental Index
Journal :
Wall Street Journal - Western Edition
Publication Type :
News
Accession number :
9705253875