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Focus...or fail!

Authors :
Reis, Al
Source :
Business Directions; Oct96, Issue 69, p40, 3p, 1 Color Photograph
Publication Year :
1996

Abstract

Discusses the importance of focus in corporate competitions. Case of IBM and PepsiCo; Results of the combination of technological development and costly production techniques; Reason why a company reaches a point of diminishing returns; Fifteen principles for the development of a corporate focus.

Details

Language :
English
ISSN :
10312315
Issue :
69
Database :
Supplemental Index
Journal :
Business Directions
Publication Type :
Periodical
Accession number :
9703131937