MEASURING READING BEHAVIOR: EXAMINING THE PREDICTIVE VALIDITY OF PRINT-EXPOSURE CHECKLISTS.

Print-exposure checklists offer an indirect index of reading behavior. The present study examined whether performance on a print-exposure checklist could predict reading-related behavior in the form of online shopping intentions. A total of 232 participants completed a print-exposure checklist and an online shopping task, creating a "wishlist" of desired items. Individuals who wished to purchase fiction books scored higher on fiction print-exposure than those who did not. There was little difference in nonfiction printexposure between those who wished to purchase nonfiction books and those who did not. This study provides some evidence for the vahdity of genrespecific checklist measures of print-exposure by demonstrating an association with shopping intentions, but more work is needed to further explore the lack of association observed for nonfiction print-exposure. [ABSTRACT FROM AUTHOR]