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Samurai marketing.

Authors :
Yarbrough, John
Source :
Sales & Marketing Management; Aug96, Vol. 148 Issue 8, p98, 2/3p
Publication Year :
1996

Abstract

Reviews the book `Relentless: The Japanese Way of Marketing,' by Johnny Johansson and Ikujiro Nonaka.

Subjects

Subjects :
RELENTLESS: The Japanese Way of Marketing (Book)

Details

Language :
English
ISSN :
01637517
Volume :
148
Issue :
8
Database :
Supplemental Index
Journal :
Sales & Marketing Management
Publication Type :
Review
Accession number :
9608061095

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Authors Abstract Subjects Details