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Fair game: Yesterday's dream, today's collectibles.

Authors :
Yarbrough, John F.
Lucas, Allison
Source :
Sales & Marketing Management; Jun96, Vol. 148 Issue 6, p26, 2/5p, 1 Black and White Photograph
Publication Year :
1996

Abstract

Reports on the lackluster interest in world fairs that showcase new products. Comparison with the spectacular expositions of the past; Cancellation of fairs in other parts of the world; Reasons behind the declining popularity of fairs; Efforts to preserve the marketing history and the memory of the New York fairs.

Subjects

Subjects :
EXHIBITIONS

Details

Language :
English
ISSN :
01637517
Volume :
148
Issue :
6
Database :
Supplemental Index
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
9606261625