Pair takes social media fans on 1,700-mile Final Four road trip.

The article focuses on the University of Connecticut (Uconn) IMG College account representatives Erik Antico and Brett Greenfield who took the social media fans on 1,7000-mile Final Four road trip to Dallas, Texas with the Chevy Sonic car. It mentions that Uconn IMG Sports marketing general manager Tom Murphy developed a plan with a heavy social media presence, with Greenfield dressed as Uconn mascot Jonathan the Husky handing out Uconn gear and took pictures at landmarks on the way to Texas.