NOW: BSkyB wins in Court of Appeal Decision that Confirms that Hong Kong TV Company does not have Protectable Goodwill in the United Kingdom and that its Community Trade Mark for "Now" is Invalid—Starbucks (HK) Ltd v British Sky Broadcasting...

The article focuses on the British court case Starbucks (HK) Ltd. v. British Sky Broadcasting Group PLC, which dealt with community trademark violations under British intellectual property law. Topics include the distinctiveness requirement under British trademark law, passing off, and the establishment of goodwill.