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Sell yourself big!
- Source :
- Voice (02638169); 8/8/95, Issue 663, p21, 3/5p, 2 Black and White Photographs
- Publication Year :
- 1995
-
Abstract
- Evaluates public relations strategies aimed at persuading small companies to enter public relations campaigns. Ignorance of businessmen on the value of PR campaigns on their businesses; Efforts of the Institute of Public Relations (IPR) and the Department of Trade and Industry; Impact of PR on company image.
- Subjects :
- PUBLIC relations
Subjects
Details
- Language :
- English
- ISSN :
- 02638169
- Issue :
- 663
- Database :
- Supplemental Index
- Journal :
- Voice (02638169)
- Publication Type :
- Periodical
- Accession number :
- 9509075090