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Advertising: Who do we think we are?

Authors :
Holman, Jennifer Reid
Source :
Modern Maturity; Jul/Aug95, Vol. 38 Issue 4, p16, 1/2p, 2 Color Photographs
Publication Year :
1995

Abstract

Reports on the advertising efforts of United States companies towards grandparents as consumers. Attitude of Americans towards the grandparent role; Dislike on too flashy/modern portrayals of the grandparent role.

Subjects

Subjects :
ADVERTISING

Details

Language :
English
ISSN :
00268046
Volume :
38
Issue :
4
Database :
Supplemental Index
Journal :
Modern Maturity
Publication Type :
Periodical
Accession number :
9507182380

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Authors Abstract Subjects Details