Diagnosing capabilities in family firms: An overview of visual research methods and suggestions for future applications.

Highlights: [•] Competence diagnostics is critical to ensure the success of family firms. [•] Visual research methods can assist competence diagnostics in family firms. [•] We classify available methods for competence visualization in family firms. [•] We report on our experience of using competence visualization in an action research mode. [•] We provide suggestions for future applications of visual research methods in family firms. [Copyright &y& Elsevier]