MANAGERIAL METHODS STIMULATING NEW IDEAS OR CREATIVITY IN ROMANIA WIHIN THE EUROPEAN CONTEXT.

This study investigates the private enterprise contribution to the development of R&D activities in Romania and in EU. The general approach is focused on the analysis of the managerial methods for stimulating new ideas and creativity in terms of structure and intensity. Our aim was to determine whether the use of these methods in varies depending on the enterprise size, in this case examining the Romanian innovative enterprises. Another concern was to see if there is a real correlation between the gross expenditure for R&D funded by enterprises and the complexity of the motivational scheme of the enterprises. [ABSTRACT FROM AUTHOR]