How does competition affect the transmission of information?

Abstract: The use of social information is a prerequisite to the evolution of culture. In humans, social learning allows individuals to aggregate adaptive information and increase the complexity of technology at a level unparalleled in the animal kingdom. However, the potential to use social information is related to the availability of this type of information. Although most cultural evolution experiments assume that social learners are free to use social information, there are many examples of information withholding, particularly in ethnographic studies. In this experiment, we used a computer-based cultural game in which players were faced with a complex task and had the possibility to trade a specific part of their knowledge within their groups. The dynamics of information transmission were studied when competition was within- or exclusively between-groups. Our results show that between-group competition improved the transmission of information, increasing the amount and the quality of information. Further, informational access costs did not prevent social learners from performing better than individual learners, even when between-group competition was absent. Interestingly, between-group competition did not entirely eliminate access costs and did not improve the performance of players as compared with within-group competition. These results suggest that the field of cultural evolution would benefit from a better understanding of the factors that underlie the production and the sharing of information. [Copyright &y& Elsevier]