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Pitching a nicotine fit.

Authors :
Scheer, Lisa
Cone, Edward
Source :
Business North Carolina; Nov94, Vol. 14 Issue 10, p52, 10p, 2 Color Photographs, 1 Black and White Photograph, 1 Chart
Publication Year :
1994

Abstract

Features R.J. Reynolds Tobacco Co. president Jim Johnston. Efforts to counter the antismoking movement; Publicity campaign after Congressional hearings on the tobacco industry; Management philosophy; Career history; Focus on competition between R.J. Reynolds and Philip Morris.

Details

Language :
English
ISSN :
02794276
Volume :
14
Issue :
10
Database :
Supplemental Index
Journal :
Business North Carolina
Publication Type :
Periodical
Accession number :
9411291524