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Gay economy lures dollars of major advertisers.

Authors :
Chase, Brett
Source :
Des Moines Business Record; 8/8/94, Vol. 90 Issue 32, p1, 2p, 2 Black and White Photographs, 1 Chart
Publication Year :
1994

Abstract

Reports on major companies in Des Moines, Iowa that see a profitable market among gay and lesbian consumers. Need for gays and lesbians to receive the same treatment as a heterosexual couple; Size of gay market unknown due to failure of the US Census to measure it.

Details

Language :
English
ISSN :
10686681
Volume :
90
Issue :
32
Database :
Supplemental Index
Journal :
Des Moines Business Record
Publication Type :
Periodical
Accession number :
9409011546