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STRENGTH IN NUMBERS.
- Source :
- Sportbusiness International; Dec2013, Issue 196, p52-56, 4p
- Publication Year :
- 2013
-
Abstract
- The article explores how growing geopolitical and economic unity is being felt in the sports sector in the Association of South-East Asian Nations (ASEAN) region. It discusses the significance of ASEAN sporting competitions and the extension of the idea of regional competition from national team to club level. It also cites region's commercial potential and the lack of understanding by local agencies and brands about sports events, media, marketing opportunities and sponsorships.
Details
- Language :
- English
- ISSN :
- 17575346
- Issue :
- 196
- Database :
- Supplemental Index
- Journal :
- Sportbusiness International
- Publication Type :
- Periodical
- Accession number :
- 93285450