Commentary on the paper, 'Evaluation of a campaign to improve awareness and attitudes of young people towards mental health issues'

The authors comment on the article "Evaluation of a campaign to improve awareness and attitudes of young people towards mental health issues," by J. D. Livingston, A. Tugwell, K. Korf-Uzan, M. Cianfrone, and C. Coniglio, which was published in a 2012 issue of "Social Psychiatry and Psychiatric Epidemiology." The report evaluated the "In One Voice" mass media campaign, which used Canadian hockey players to raise awareness and address social stigma related to mental illness. Other topics include awareness campaigns to address the knowledge, attitude, and behavior factors of metal health stigma, the use of personal messages to engage public empathy, and the role of awareness campaign length in its overall effectiveness.