"YOU'VE COME A LONG WAY, BABY": CIGARETTES, GRAPHIC WARNING LABELS, AND BALANCING CONSUMER PROTECTION AND COMMERCIAL FREE SPEECH.

The article focuses on the graphic warning label requirement of the Family Smoking Prevention and Tobacco Control Act that gives the U.S. Food and Drug Administration (FDA) the power to regulate tobacco industry. It analyzes the level of scrutiny that should be applied to the graphic warning labels. It discusses the cases Discount Tobacco City & Lottery, Inc. v. United States, and R.J. Reynolds Tobacco Co. v. United States FDA, challenging such labels as unconstitutional compelled speech.