Running Header: How the World's Top 100 Universities Identify Image to Multiple Stakeholders.

This study set out to fill in some of the gaps in understanding how organizations, in this case the world's top 100 universities, use websites and for fostering identification with key stakeholders and managing their respective image via the Internet. The findings show that International students, prospective students and the media were identified as key stakeholders. Features intended for the media were offered by universities throughout the world. [ABSTRACT FROM AUTHOR]