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The Party's OVER.

Authors :
Cohen, Andy
Source :
Sales & Marketing Management; Nov2002, Vol. 154 Issue 11, p46, 7p, 5 Color Photographs
Publication Year :
2002

Abstract

Reveals that companies in the U.S. are becoming more serious due to declining revenues in 2002. Significance of the cancellation of the holiday party at LightWare Inc. in 2001; Percentage of respondents to the 'SMM'/Equation Research survey who believe that their companies have become more serious; Chief executive officers who implemented cultural shifts at their companies; Strategies to motivate salespersons.

Details

Language :
English
ISSN :
01637517
Volume :
154
Issue :
11
Database :
Supplemental Index
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
8579202