Present Situation and Development of Culture Trade.

Abstract: The economic status of China is on the increase internationally, but the competitiveness of our culture trade is low in more and more important international culture soft power areas, affecting directly the development and culture safety of the country. on the basis of exploring the situation of culture trade in present China, this paper will seek for existed problems during the process of production and export of culture products. Also, Chinese culture trade accounts for small proportion and develops slowly. This paper tries to analyze this problem and thus find out countermeasures. [Copyright &y& Elsevier]