Stimulating the Potential of Local Resources in Order to Achieve Competitiveness in Romanian Tourism.

Abstract: The importance of the touristic sector in a national economy is a visible one, because this activity generates incomes; it plays a catalytic role for the others national branches, being an element which attracts investments, and rises employment opportunities, transforming local communities for the better. All these are strongly connected to the objective regarding competitiveness in global economy, which is characterized by strong competition. In our vision, the valorization of Romanian touristic potential in a profitable manner, taking account of the new market trends, and launching a competitive offer, must have as cornerstone the local resources activation. In this article, we investigated, from conceptual point of view, using the analysis of official data and documents, and our personal observations, the peculiarities of resources, and the way we can use them in order to determine the possibility for launching a consistent effort, for their full valorization; it is about how is it possible to create a competitive touristic product in case there are present resources, and especially on the way of doing, on using the resources, which generate added value in order to valorize the opportunities, and to create a competitive advantage. [Copyright &y& Elsevier]