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Public Services Announcement impact.

Authors :
IVAN, Mihaela
Source :
Journal of Media Research; 2013, Vol. 6 Issue 1, p43-55, 13p
Publication Year :
2013

Abstract

Public health is of major importance to the European Union, who wants to unite local as well as national initiatives in order to implement Pan-European mechanisms to define the best practices within the health department. This research analyses - the method Romania uses, via the National Audiovisual Council's undertaking, in order to put the EU public health norms into practice; as well as - the impact it has on Romanians. This case study is based on the hypotheses that the NAC messages promoting a healthy lifestyle have had an impact on the subjects targeted, and managed to change their unhealthy behaviour. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
18448887
Volume :
6
Issue :
1
Database :
Supplemental Index
Journal :
Journal of Media Research
Publication Type :
Academic Journal
Accession number :
85270761