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Got Game? Businesses Leverage Game Mechanics to Drive User Behavior.
- Source :
- Internet Telephony; Nov2012, Vol. 15 Issue 9, p22-25, 4p
- Publication Year :
- 2012
-
Abstract
- This article reports that many businesses are working to leverage game mechanics including avatars, leaderboards and online badges in non-game environments. The move aims to drive sales and user engagement, enhance learning and increase productivity. Brian Blau of Gartner Inc. mentions that Badgeville, Big Door or Bunchball are the top gamification companies. NBC.com, National Football League and Verizon Wireless are also cited as among organizations using gamification to drive user behavior. INSETS: Move to Online Textbooks Opens Opportunity for Games;Games Encourage Learning through Collaboration, Failure.
- Subjects :
- GAMIFICATION
TELECOMMUNICATION
CONSUMER behavior
Subjects
Details
- Language :
- English
- ISSN :
- 10980008
- Volume :
- 15
- Issue :
- 9
- Database :
- Supplemental Index
- Journal :
- Internet Telephony
- Publication Type :
- Periodical
- Accession number :
- 84733251