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Reconsidering the Application of Saussurian Semiotics in Advertisement Researches.

Authors :
Hui-Wen Liu
Source :
Mass Communication Research; 2002, Vol. 70, p197-227, 31p
Publication Year :
2002

Subjects

Subjects :
SEMIOTICS
ADVERTISING

Details

Language :
Chinese
ISSN :
10161007
Volume :
70
Database :
Supplemental Index
Journal :
Mass Communication Research
Publication Type :
Academic Journal
Accession number :
84163606

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Authors Abstract Subjects Details