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'Margins trump market share'.

Authors :
MOWAT, BOB
Source :
Canadian Travel Press; 11/12/2012, Vol. 45 Issue 8, p1-6, 6p, 1 Color Photograph
Publication Year :
2012

Abstract

The article focuses on the declining position of tourism industry in Canada. According to David Redekop, principle research associate for the Conference Board of Canada, average prices for tour packages have decreased by 15 percent in 2012. It further states that the national tourist organizations should focus on maintaining the position of tourism industry rather than focusing on increasing the market share.

Details

Language :
English
ISSN :
19943133
Volume :
45
Issue :
8
Database :
Supplemental Index
Journal :
Canadian Travel Press
Publication Type :
Periodical
Accession number :
83432293