Back to Search
Start Over
Media audience.
- Source :
- Journal of Media Research; 2012, Vol. 5 Issue 3, p3-9, 7p
- Publication Year :
- 2012
-
Abstract
- The paper emphasized the importance of the two aspects the mediated text has - production and reception. This difference reveals the role of the receiver in the production of significance and, implicitly, the role of audience in the production of sense of a media text, but also the way in which this sense contributes to the social construction of reality. [ABSTRACT FROM AUTHOR]
- Subjects :
- MASS media audiences
RECEPTION theory
LECTURERS
GESTURE
SOCIAL constructionism
Subjects
Details
- Language :
- English
- ISSN :
- 18448887
- Volume :
- 5
- Issue :
- 3
- Database :
- Supplemental Index
- Journal :
- Journal of Media Research
- Publication Type :
- Academic Journal
- Accession number :
- 83431228