Analysis of Tourism Demand in Vatra Dornei SPA Resort.

This paper presents the particularities of the supply and demand in Vatra Dornei SPA resort, which is located in the North-East part of Romania, in Suceava County. In order to face the new challenges of the market the supply needs to adapt to the new trend. This is not possible without knowing the tourists profile. In the first part of the paper is presented the literature review about the importance and the trends regarding the deveplemnt of the health and wellness tourism. The paper continues with the description of the analyzed area and the research methods used. The research method used was the survey and the main indicators used to analyze the demand and supply were: number of tourists, overnights stay, average length of stay, number of accommodation facilities and the occupancy rate. In order to achieve the purpose of the present paper a study was conducted in Vatra Dornei in the period July-August 2011. The statistical data about the supply were analyzed and debated and a survey was conducted on 150 tourists. The results show that the supply still needs to be adapted to the tourists profile and to the national thermal tourism development strategy. [ABSTRACT FROM AUTHOR]