VÝZKUMNÉ A PUBLIKAČNÍ TRENDY VE STUDIU NOVÝCH MÉDIÍ V LETECH 2006-2010: HISTORICKÁ PERSPEKTIVA.

New media entered and continuously alter our everyday lives and routines, and even societies at the macro level, in the very extensive and nonreversible way (especially since the so-called 'dot.com Revolution' in l990s). They affect a current nature of communication and media research while leaving academics with challenges on theoretical paradigms and practical implications of new media technologies. New media gave birth to emerging interdisciplinary academic field new media studies (sometimes also referred to as Internet, digital or cyberculture studies) which has sought its legitimacy as an independent scholarly discourse since I 990s. The study presents the inquiry into research trends within new media studies, with major focus on 2006-2010. The article proves that new media studies have moved from its initial uncritical fascination by new media technologies (with main focus on the 'newness' in new media and concepts such as interactivity) to the stage where a broad range of new media issues in its complexity are addressed. Tracing the face of new media studies in last five years proves pluralistic position on theoretical perspective and methodological approaches. Study examines five academic media-oriented e-joumals and its findings show that new media research has moved from a pure observation and documentation of diffusion of the new phenomenon worldwide to analysis relying on a broad spectrum of methodological approaches, originally grounded in diverse humanities and social sciences. [ABSTRACT FROM AUTHOR]