INTERNAL COMMUNICATION TECHNIQUES.

The internal communication is a very important step in the enterprises' and organizations' life. This permits the facilitation of their functioning. Everyone has to know to whom she/he has to address to, for the needed information acquirement. The internal communication has to contribute to the collaborators' motivation improvement assembling them around values and commitment. Moreover, the internal communication has to make the enterprise attractive for the interested potential candidates and students. Three types of techniques can be used to conceive an internal communication plan: oral techniques, direct and media communication techniques. Among them, the enterprise journal, printed, audio-video or electronic one, is a fundamental and essential tool of all the internal communication strategy. The internal communication responsible, in general, the human resources headmaster has to determine a calendar for putting into practice the entire communication actions and follow the budget to avoid any deviation from the engaged costs. [ABSTRACT FROM AUTHOR]