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The Fan Involvement, Team Identity and Advertisement Attitude on the Impact of Sponsorship Benefits in CBA.

Authors :
Weng Zhi-Qiang
Zhang Jun
Source :
Journal of Beijing Sport University; 2012, Vol. 35 Issue 1, p22-25, 4p
Publication Year :
2012

Details

Language :
Chinese
ISSN :
10073612
Volume :
35
Issue :
1
Database :
Supplemental Index
Journal :
Journal of Beijing Sport University
Publication Type :
Periodical
Accession number :
76560675

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