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'Customers must be at the centre of multichannel.'.
- Source :
- Drapers; 4/28/2012, p12-12, 1/2p
- Publication Year :
- 2012
-
Abstract
- The author discusses the developments in the global fashion retailing industry, particularly in Great Britain. He focuses on the multichannel strategy that could be adopted by retailers in their operation. He claims that retailers should ensure that they are offering the right product before implementing a multichannel model.
Details
- Language :
- English
- ISSN :
- 14791617
- Database :
- Supplemental Index
- Journal :
- Drapers
- Publication Type :
- Periodical
- Accession number :
- 75072907