Exploring the motivation and personality traits of adventure travelers: A hierarchical model approach.

The article presents a study that investigates the relationship between personality and tourism behavior. The study aims to determine the motivation-personality systems of adventure travelers through the examination of the underlying psychological traits that contribute to adventure travel propensity (ATP) of the traveler. It discusses the result of the study which revealed that significant differences exist between the hard adventure traveler (HAT) and soft adventure traveler (SAT) subgroups.