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Viral video, viral political message.

Authors :
Lois Kazakoff
Source :
San Francisco Chronicle (10/1/2007 to present); 3/19/2012, pA11, 0p
Publication Year :
2012

Abstract

A little known San Diego nonprofit zoomed to international fame earlier this month when its Kony 2012 video became the most viral in history. Political communicators of every stripe were stunned by its meteoric rise in the global media - and salivating over the idea that their candidate, their message, might enjoy a similar ride into voters' hearts and minds. [ABSTRACT FROM PUBLISHER]

Details

Language :
English
ISSN :
19328672
Database :
Supplemental Index
Journal :
San Francisco Chronicle (10/1/2007 to present)
Publication Type :
News
Accession number :
73435535